Dhaba Singh, an Indore based brand has sown new seeds in diverse food industry in order to provide fascinating cuisines to people who demand natural ingredients and spices. As the second largest population in the world, Indian food service market is always shinning irrespective of economic downturn or other obstacles. Foreign brands are targeting young generation of country aged 20-35 years as people in this age group spend more money on outside eating. Evidence demonstrates that restaurant chains leverage latest market trends to reshape food systems adopted by existing players.
New players focusing mainly on providing quality and new food products at reasonable prices, however, food services sales are increasing in all countries around the globe due to emerging new operators. In India, lucrative restaurant business opportunities are created. To become most loved brand restaurant owners should realized that consumers demand nutritious foods and high-class services. Dhaba Single which is a mixture of casual and fine dining gives tough competition to popular brands in respective format. Overall, surveys suggested that market is expanding exponentially hence it is essential to bring more luscious dishes to be in market with great acclaim.
The casual restaurant chains are likely to increase in coming future. Latest innovations like online order booking system, easy payment gateway, digital menu boards, online counters and fast home delivery are playing significant role in nurturing food franchise sector. Recent studies confirmed that most people in high-income countries like Qatar, Saudi Arabia and UAE showing great interest in quick service restaurants. Hence several international food giants are looking to penetrate these markets.
Hence overall Asian market is growing drastically when talking about foodservice chains. There are strong marketing concepts adapted by companies to create brand values so that they can sell restaurant franchises. Over the past five years, number of establishments in food industry has gradually increased and still a lot more to be explored.