In 2016, food services sector is growing intensely as consumer wants to experience new dinning concepts. People want everything being available on smart phones because they are busy in handling corporate responsibilities. Bachelors living in major tech cities like Bangalore, Pune, Hyderabad and Chennai prefer to online order system to get fast food or traditional Indian cuisines at door steps. Moreover, social media platforms like facebook, twitter and Instagram are utilized by restaurant owners to promote latest products to more consumers.
Digital menu boards are one of the best innovations that you can observe in popular restaurant chains. Several famous players are trying to develop gaming zones in restaurants in order to provide complete enjoyment to customers at single destination. Restaurants chains are using digital coupon systems to save time and cost. In addition, there are few other marketing and promoting activities like giving discounts during festive occasions adapted by companies to create brand value.
The Indian restaurant franchise sector is becoming extremely competitive and also customers are demanding more selective type of services at low cost. Traditional restaurant franchise like Dhaba Singh is all set to make entry with special menu and facilities. It is one of the best and top food franchise brand aiming to bring all latest Indian taste at single destination. It goes without that Rome can’t build in a day similarly brand value doesn’t create in early years. On the other hand, in foodservice industry there is misconception that barriers of entry is low but actually it is quite difficult to attract customers towards new destinations. Essential marketing strategies should be adopted at initial stage to create brand awareness among the crowd.
Dhaba Singh’s restaurant franchise is quite different as well as unique, can be established with low investment. To become market leader you have to work as per current market trends and opportunities.